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This is Volcom’s first movie which premiered in the summer of 1993 at the company’s office parking lot in Costa Mesa, California. Alive We Ride is a raw and powerful mix of surfing, skating and snowboarding, capturing the early spirit of Volcom. From the technical skating of Chet Thomas to the mind blowing performances of Brian Iguchi, Terje Haakonsen and Jamie Lynn, the movie set a tone that a new movement was here to stay. From these humble beginnings, Volcom would slowly grow into one of the world’s most powerful board riding brands. A must see for any Volcom fan.